Summer is in full swing, and whether you're a content creator, social media manager, or just someone looking to spice up your feed, there's no better time to refresh your content strategy. 2024 is all about creativity, authenticity, and connecting with your audience in unique ways.
So, if you're wondering what to post this summer, we’ve got you covered with 25 sizzling content ideas that will keep your followers engaged and coming back for more.
Let’s dive in!
1. Summer Bucket List Challenges
Who doesn’t love a good challenge? Create a summer bucket list and invite your followers to join in. Your list can include anything from hiking a new trail to trying a unique ice cream flavor or having a picnic at the park.
Encourage your followers to share their progress with a hashtag, and make sure to reward the best entries with shoutouts or even small giveaways. The key here is making it fun and easy for your audience to get involved!
2. Behind-the-Scenes of Summer Content Creation
Give your followers a sneak peek into the magic behind your summer content. Whether you’re filming a beach photoshoot, setting up a BBQ vlog, or even testing out some new summer recipes, showing the “real” side of content creation can build a deeper connection with your audience.
People love seeing the effort that goes into their favorite content, and this also makes your feed feel more personal. Plus, you might inspire someone to try out their own creative projects!
3. Summer Product Recommendations
Got a favorite sunscreen, beachwear brand, or even a perfect summer playlist? Share it! Product recommendations go a long way, especially when they’re tied to a specific season. You could do a series of posts like "Summer Essentials" or "My Must-Haves for the Heat."
Partner with brands, create affiliate links, or simply share what’s working for you to keep your content fresh and useful to your audience.
4. Day in the Life: Summer Edition
Summer schedules tend to look a little different, right? Maybe you’re waking up earlier for sunrise runs or spending your afternoons lounging by the pool. Create a “Day in the Life” video or post to showcase how your routine has changed for the season.
These types of posts feel super relatable, and everyone loves to peek into someone else’s daily life—especially when there’s summer fun involved.
5. Summer Recipes and DIY Treats
Let’s be real—summer is all about the food. From icy popsicles to fresh fruit salads, there’s no shortage of content ideas when it comes to delicious summer eats.
Share your favorite summer recipes or even create DIY content where you walk your audience through a simple, refreshing treat they can make at home. Bonus points if you make it interactive by asking your followers to share their own recipe twists!
6. Outdoor Adventure Vlogs
Summer is the season to get outside and explore. Why not document it? Whether you're hiking, camping, swimming, or just taking a walk in the park, adventure vlogs are a great way to engage your audience and inspire them to get out there themselves.
You don’t need to be scaling mountains to make it interesting. Even simple outdoor activities can make for great, calming content—especially if you highlight the beauty of nature.
7. Tips for Staying Cool in the Heat
We all know summer can get unbearably hot, so why not share some life-saving tips for beating the heat? Whether it’s homemade lemonade recipes, how to DIY your own misting fan, or even tips for keeping your home cool, your audience will appreciate the helpful advice.
You could also do a comparison post of the best summer cooling gadgets—because let’s face it, we’re all looking for ways to survive the sweltering sun!
8. Summer Fashion Lookbooks
Summer fashion is a whole vibe. From breezy dresses to stylish swimsuits, there’s so much potential to create eye-catching fashion lookbooks. Break down your favorite outfits by occasion: beach day, summer BBQ, or casual park stroll.
You can also mix in some thrift hauls, sustainable fashion tips, or even do a “get ready with me” style video where you piece together a summer look in real-time.
9. Travel Diaries: Explore New Places
Summer and travel go hand in hand. If you're taking a trip, turn your journey into a travel diary series. Document your experiences, share tips, and highlight hidden gems that your audience might not know about.
Even if you’re not traveling far, a quick weekend getaway to a nearby town or beach can still provide plenty of content material. Remember to keep it authentic and relatable, as not everyone will be jet-setting around the globe this summer.
10. Summer Workout Routines
For many, summer is a time to stay active and feel their best. Why not share your own workout routines or tips for staying fit during the season? Whether you’re into beach yoga, early morning runs, or even at-home workouts to avoid the heat, your audience will appreciate the inspiration.
You could also do challenges like “30 Days of Summer Fitness” and update your progress along the way, encouraging your followers to join in.
11. Sustainable Summer Tips
Eco-friendly content is more important than ever. Share sustainable summer tips, like how to reduce plastic use at the beach, eco-friendly sunscreen options, or sustainable travel practices.
Your audience will appreciate the effort to keep things green, and it gives you a chance to promote important causes while staying on-trend.
12. Summer Playlist Sharing
Music sets the mood, and nothing says summer like a perfect playlist. Create and share your go-to summer jams—whether it's for a beach day, a pool party, or just some chill vibes in the backyard.
You can even collaborate with your followers by asking them to drop their favorite songs in the comments, creating a community-sourced summer playlist that everyone can enjoy.
13. Outdoor Movie Night Ideas
An outdoor movie night is one of the coolest ways to enjoy a summer evening. Create content around setting up the perfect backyard movie screening—from picking the right projector to snack ideas and cozy seating arrangements.
It’s a fun, family-friendly idea that your audience might not have thought of, and it’s the kind of content that will get them excited to try it out themselves.
14. Summer Q&A Sessions
Sometimes the best content comes from your audience itself. Host a Q&A session where your followers can ask you anything summer-related. Whether it’s about your favorite vacation spots, summer skincare routines, or even your go-to beach read, this interactive content format will keep your audience engaged.
Make it fun by answering questions on video or doing a live Q&A session for real-time interaction.
15. Pet Adventures: Summer Edition
Got a furry friend? Take them along on your summer adventures and create pet content that’s sure to warm hearts. Whether it’s a day at the dog park, a swim in the lake, or even just lounging in the backyard, people love seeing cute pets enjoying the summer sun.
You can also share tips on keeping pets cool during the heat or safe during outdoor activities.
16. Summer Social Media Challenges
Create or participate in summer-themed social media challenges. Whether it’s the #SummerSelfieChallenge, #SummerVibesOnly, or even something you come up with, challenges are a great way to build engagement and connect with other creators.
Just make sure to keep it light and fun—something that will encourage others to jump in and share their experiences.
17. Seasonal Giveaways
Everybody loves free stuff! Summer is the perfect time to run a seasonal giveaway. Whether you're giving away a cool summer product, a care package of seasonal must-haves, or even just a shoutout, giveaways can generate excitement and increase your follower count.
Be sure to tie the giveaway to your summer content to keep things cohesive and relevant.
18. DIY Summer Crafts
Get crafty this summer by sharing DIY project ideas that your audience can try at home. Whether it’s making your own beach tote, tie-dye shirts, or even summer-themed home decor, DIY content is perfect for engaging followers who love hands-on activities.
You can film tutorials or create step-by-step posts with photos to show off your creative side.
19. Highlight Local Summer Events
If there are any cool local events happening in your area—whether it’s a food festival, concert, or outdoor market—be sure to create content around it. Local event coverage shows your support for your community and gives your followers ideas for fun activities to check out themselves.
You could even interview vendors, artists, or attendees to add a personal touch to your event coverage.
20. Summer Reading Lists
Share what’s on your summer reading list! Whether you’re diving into beachy romance novels, gripping thrillers, or even business books to help level up, a good book recommendation is always appreciated.
Encourage your followers to share their summer reads too, creating a virtual book club vibe.
21. Summer Night Skincare Routine
The summer heat can do a number on your skin, so why not share your nighttime skincare routine? Walk your audience through the products and steps you take to keep your skin refreshed and hydrated after a long day in the sun.
It’s not only informative but also a great way to promote any skincare brands or products you love.
22. Summer Trend Predictions
What's hot this summer? Share your trend predictions—whether it’s in fashion, travel, food, or even social media.
Keep it fresh by highlighting any upcoming movements or niche trends that your followers might not know about yet.
Everyone loves to feel ahead of the curve, and you could be their go-to source for the next big thing.
23. Host a Virtual Summer Party
Can’t gather everyone in person? Host a virtual summer party on social media. Set a fun theme, invite your followers, and have everyone share their party outfits, favorite summer drinks, or even fun challenges they can do from home.
It’s a creative way to bring people together and build a sense of community around your content.
24. Summer Hacks for Parents
Summer with kids can be a whole adventure in itself. Share parenting hacks to help other parents make the most of the season—whether it’s simple craft ideas, budget-friendly outings, or even tips on traveling with kids during the summer months.
These kinds of practical posts are super helpful and can resonate deeply with your audience.
25. Create a Summer Mood Board
Summers are full of vivid colors, fun vibes, and endless possibilities. Create a summer mood board to capture the essence of the season and inspire your followers to do the same.
Whether you go physical with magazine cutouts or digital with Pinterest and Canva, this can be a fun and creative way to express yourself while keeping your content fresh and seasonal.
Conclusion
With these 25 content ideas for summer 2024, your social media feed will be sizzling in no time! From DIY projects to outdoor adventures, there’s plenty to keep you inspired all season long. So grab your sunscreen, hit record, and start creating content that shines brighter than the summer sun.
