How to Design Blue Logos

2023.11.04

Editor’s Note: Discover more about logo design essentials and color combinations in our other posts!

Blue is one of the best universally loved colors. I mean, who doesn’t love blue? It’s the color of the sky, ocean, and your eyes. Blue is a fascinating color with a rich history and a wide range of meanings.

Understanding the psychological impact of blue can help you make informed decisions when designing your logo. If you are not sure what colors to pick in your design, you can check out our post titled “(Color Psychology in Design)[https://stockimg.ai/blog/design/the-psychology-of-color-in-design]” for further reading.

What does Blue Mean in Logo Design

Blue is one of the most universally loved colors. It represents tranquility, trust, and dependability. It's the color of the sky and the ocean, creating a sense of vastness and calm.

People often associate blue with qualities such as:

Peace
Calm
Trust
Loyalty
Confidence
Wisdom
Intelligence
Knowledge

Blue Color Palette and Combinations

Blue is a versatile and universally beloved hue that can evoke feelings of serenity, trustworthiness, and even a touch of mystery. Blue, when combined with other colors, creates visually pleasing combinations that resonate with your audience.

Blue and White: This classic combination exudes simplicity, cleanliness, and sophistication. It's a popular choice for tech companies like Samsung and Intel.
Blue and Yellow: Pairing blue with yellow creates a vibrant and energetic look. Fast-food chains like McDonald's often use this combination to grab attention and create a sense of excitement.
Blue and Green: Combining blue with green creates a harmonious and balanced feel. It's a favorite among eco-friendly and sustainable brands.
Blue and Red: The dynamic contrast between blue and red can convey a sense of trust and excitement. Financial institutions like American Express use this pairing to represent reliability and innovation.
Blue and Black: Mixing blue with black results in a sleek and professional appearance. Luxury brands like Rolex and BMW use this combination to convey elegance and sophistication.

Blue Logos in Various Industries

Technology: Blue is a dominant color in the tech industry, symbolizing trust and reliability. Companies like IBM, Microsoft, and Dell all use blue in their logos.
Finance: Financial institutions often opt for blue logos to establish trust and dependability. JPMorgan Chase and Visa are excellent examples.
Healthcare: The calming and dependable nature of blue is ideal for healthcare providers. Brands like Pfizer and Blue Cross Blue Shield use blue to instill confidence.
Automotive: Luxury car manufacturers like BMW and Mercedes-Benz incorporate blue into their logos to convey sophistication and innovation.
Retail: Blue is also found in retail logos. Walmart and Amazon use blue to create a sense of reliability and customer trust.