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How to Design Logos for Travel Industry

November 28, 2023

title How to Design Logos for Travel Industry

Editor’s note: Want to know more about creating logos and color combinations? Don’t forget to check out our other articles about logo design!

In travel, a logo is not just a design. It's a pass to adventure, a ticket to new experiences, and a promise of unforgettable journeys. If you work in travel, your logo is the first thing customers see when they start their journey.

Most Used Colors in Travel Logos

Colors in the travel industry aren't just pigments; they're expressions of adventure and exploration. Here are the top 5 colors that capture the essence of travel in logos:

  • Sky Blue: Represents freedom, tranquility, and the open skies.
  • Sunset Orange: Evokes warmth, excitement, and the thrill of exploration.
  • Earthly Green: Symbolizes nature, eco-tourism, and sustainable travel.
  • Golden Yellow: Radiates happiness, positivity, and new beginnings.
  • Earthy Brown: Conveys stability, reliability, and a connection to the earth.

Top 5 Color Combinations in Travel Logos

  • Blue and White: A classic combo for airlines and travel agencies.
  • Orange and Yellow: The dynamic duo of adventure and optimism.
  • Green and Brown: A natural blend for eco-tourism and outdoor adventures.
  • Blue and Green: Harmonizes the sky and the earth, perfect for travel brands.
  • Yellow and Red: A lively pairing for exciting travel experiences.

Top 5 Logo Styles in the Travel Industry

  • Abstract Logo: Abstract logos in the travel industry often incorporate imaginative and creative elements, capturing the essence of adventure and discovery.

    • Examples: Airbnb, Expedia, TripAdvisor.
  • Emblem Logo: Emblem logos use a shape or badge to enclose the travel-related imagery or text. They convey a sense of authority, tradition, and reliability, ideal for established travel brands.

    • Examples: Marriott, Hilton, Royal Caribbean.
  • Graphic Logo: Graphic logos employ visually striking and memorable illustrations or icons that represent destinations, landmarks, or travel-related activities. These logos resonate with wanderlust.

    • Examples: Delta Air Lines, Hawaiian Airlines, National Geographic Traveler.
  • Minimalist Logo: Minimalist logos in the travel sector focus on simplicity, often using clean lines and uncomplicated design. They convey the idea that travel can be hassle-free and straightforward.

    • Examples: Kayak, Skyscanner, Southwest Airlines.
  • Wordmark Logo: Wordmark logos prominently display the travel brand's name in a unique and easily recognizable font. These logos prioritize the brand's identity and its commitment to travelers.

    • Examples: Booking.com, Hotels.com, Priceline.

Design Essentials

  • Simplicity: In the travel industry, simplicity is the compass that guides travelers. Think of iconic logos like Airbnb or TripAdvisor – they're clean, uncluttered, and instantly recognizable. A great travel logo should be as simple as a boarding pass but as memorable as a picturesque sunset.
  • Color Palette: Colors in travel logos should mirror the excitement of exploration. Choose hues that awaken wanderlust, convey adventure, and resonate with travelers seeking new horizons. Your color palette should be the vibrant canvas of your brand's journey.
  • Typography: Fonts in travel logos should be as inviting as a travel brochure. Opt for clear, welcoming, and easy-to-read fonts that capture the spirit of exploration. Your logo's typography should speak the language of wanderlust.
  • Iconography: Icons in travel logos are like symbols of discovery. Whether it's a globe, a compass, or an airplane, icons amplify your logo's message. They're the North Star that guides travelers on their adventure.

Frequently Asked Questions

While there's no one-size-fits-all font, many travel logos opt for clean and easily readable typefaces. Script fonts can add a touch of elegance, while sans-serif fonts can convey a modern and approachable vibe.

Avoid overly complex designs that may clutter your logo. Steer clear of irrelevant symbols or excessive text. Simplicity is key in travel logos to convey a sense of ease and relaxation to potential travelers. Compare different versions of your logo and choose the best of them.

What colors work best for travel industry logos?

Travel industry logos often utilize colors associated with adventure and exploration. Blues, greens, and earthy tones are popular choices, as they evoke a sense of nature, tranquility, and adventure.

Author: Yağız Şimşek


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